GRAPHIC DESIGNER & ART DIRECTOR

SELECTED WORK

ABOUT

Paulo Joliv is a multidisciplinary Graphic Designer
and Art Director from São Paulo - Brasil,
currently based in Berlin - Germany.

EDUCATION
Art Direction in Comunication
Universidade Belas Artes
From 2009 to 2011

Graphic Design
Universidade Anhembi Morumbi
From 2004 to 2008

DESIGN SKILLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Muse
HTML & CSS
Photography
Drawing

KNOWLEDGE
Grid & Layout
Typography
Color Theory
Image Editing
Photography
Photo Retouching
Web Usability
Interface Design
Illustration

LANGUAGE SKILLS
Portuguese - Mother Language
English - Advanced Level
Spanish - Advanced Level
German - Basic Level

I am passionate about producing creative projects of the highest quality across digital, print and branding.


MAGAZINES

My professional career commenced in São Paulo working for the two biggest publishers in South America: Editora Abril and Editora Globo / Condé Nast. Working in these environments was an excellent opportunity to learn about the design editorial process, photography and content.

ADVERTISING
As a freelancer in international agencies I was challenged to create a coherent, original and distinctive design solution that communicated the clients key messages.

FASHION

All my previous experience with editorial and advertising led me naturally to work with art direction for fashion. I had the opportunity to perform all the creative stages of a campaign, from concept to post production.

BRANDING

It is a great passion and offers the greatest challenges. My design process goes through four phases: research, creative base, visual base and unique solution.