GRAPHIC DESIGNER & ART DIRECTOR
Paulo Joliv is a multidisciplinary Graphic Designer
and Art Director from São Paulo - Brasil,
currently based in Berlin - Germany.
Art Direction in Comunication
Universidade Belas Artes
From 2009 to 2011
Universidade Anhembi Morumbi
From 2004 to 2008
HTML & CSS
Grid & Layout
Portuguese - Mother Language
English - Advanced Level
Spanish - Advanced Level
German - Basic Level
I am passionate about producing creative projects of the highest quality across digital, print and branding.
My professional career commenced in São Paulo working for the two biggest publishers in South America: Editora Abril and Editora Globo / Condé Nast. Working in these environments was an excellent opportunity to learn about the design editorial process, photography and content.
As a freelancer in international agencies I was challenged to create a coherent, original and distinctive design solution that communicated the clients key messages.
All my previous experience with editorial and advertising led me naturally to work with art direction for fashion. I had the opportunity to perform all the creative stages of a campaign, from concept to post production.
It is a great passion and offers the greatest challenges. My design process goes through four phases: research, creative base, visual base and unique solution.